Problems are not always what we think they are. Take walls for example. You bump into them all the time in everyday life, and the same is true in business. You hit a problem that just won’t budge, or get resolved.

I have a thought – walls are not always what they seem. Maybe the wall is in fact the vertical face of a step.

In order to check whether you are looking at a wall or a step, you need to step back and look at “the big picture”.

Businesses do not grow in straight lines, and the size of step required to get to the next level can be daunting.

The climb may leave you puffing and panting, and probably wondering if it was worth the effort.

We all need the occasional leg-up to help us climb up, but the effort is always worthwhile. To work out if a wall is really a wall or the vertical face of a step needs perspective and experience.

Climbing steps can be hard. But it takes you higher, which has to be better than hitting your head against a wall.

I heard a speaker recently who gave an example of too much choice being a bad thing. The example involved offering free samples of jam to customers in a shop, and then offering them the option to buy a pot.

The research found that beyond a point, more choice led to lower sales. Some choice was good, too much was not so good.

So how much choice is good?

I am sure the supermarkets have worked this one out but, as usual, I found myself thinking laterally. When looking for a solution to a problem, how many options are there?

I reckon that, with enough time and resource, there is no problem that doesn’t have a limitless range of possible answers. Ask an academic if you are unsure about this one… The problem is that we don’t have limitless time and resource, and have to make do with a small number of options.

Unless you have a “no-brainer” of a question, possible solutions can be grouped into categories. For example, the obvious, the wacky, the seemingly stupid, the clever, the smart.

However you face challenges, the trick is to not let the question become overwhelming. Which leads me to a favourite saying: How do you eat an elephant? Answer, one mouthful at a time. The saying neatly illustrates the point that a complicated question, with too many possible answers, could probably be simplified if it was broken into smaller pieces, so you don’t get indigestion…

Time is money. We all know that. But do you know how much your time is worth? I recently helped a self-employed client work out this cost, and thought I’d share the process.

The starting point is to work out how much it costs to “keep you alive” each month. This should include your rent or mortgage, your utility costs, average food bill, travel costs, a contribution to a small annual holiday, and a little contingency “just in case”. Let’s say, for example, that this amounts to £1,200.

You now multiply this cost by 12 to get your annual cost: £14,400.

Assuming an average working year of 220 days, you need to earn just over £65 every day to stand still. However, that’s after paying tax. So your gross earnings would need to be in the region of £80 per day.

So assuming an 8 hour day, it costs you £10 an hour to sit still.

It might not sound much, but every hour you don’t earn means you have to earn more in the other hours. Let’s say you only earn in 60% of the time. You need to charge about £135 a day, or £17 per hour.

So when you sit down to read or do something that you are not being paid for, ask yourself, is it worth £17 per hour?

I’m willing to bet that your business has only got 3 problems:

1. Not enough money
2. Not enough time
3. Not enough good staff

I’m also willing to bet that no business has ever solved these problems. Like it or not, we only have the resources that we have. And it’s rare that we consider them enough. And yet every day businesses succeed and grow.

Not enough money
I once bought a one way ticket to Los Angeles, and landed there with just $50 in my pocket. I was young and naive enough to believe that I’d be ok. You don’t need lots of money to achieve your ambition, just pure bloody mindedness, and self belief.

Not enough time
Demands on our time have never been greater; everyone wants to grab our attention. Achieving a perfect work-life balance is a goal that always seems just out of reach. Life is, and always has been difficult. Have you worked out what’s important to you? Do you give your time to the things that matter most?

Not enough good staff
It’s tempting to believe that no-one does it as well as you do. No-one may do it quite like you do, but isn’t quality a judgement made by the customer, not the salesman?

All this sounds like a case of tough love, but in business (as in most walks of life) we need to make the most of what we actually have, not what we would like to have.

If you would like some help looking at what you have, and checking that you are making the most of your resources (money, time and staff!), let me know.

I presented a seminar last night to a group of business managers in Derby on the above subject. So that we all got to the pub at a reasonable time, I covered a few key points:

• Ask yourself every day: “Am I doing the things today that will ensure my business is here in 12 months time? “
• If you are not doing things that are about your business being here in 12 months time, why are you doing it?
• Understand the difference between cash and profit – you can make a loss and make money, and you can make a profit and lose money.
• Learn what the Balance Sheet is.
• Write down what your business is for in less than 20 words. Print it out, laminate it, and stick it above your desk.
• A bit of luck can go a long way.

These all seemed a bit obvious when I was preparing the talk, but after the presentation the audience reminded me how easy it is to forget the basics.

Blogging as a way of communicating is being debated. Is it a good thing, is it just plain self-indulgent? Is it right to give the general public the ability to speak, well, so publically? http://journalismleadersforum.blogspot.com/2009/05/12th-forum-itv-news-chief-times-web.html

As with all forms of media, from the first printing press to twitter, there are those who just don’t get it, and those who do. There are those who use it well, and those who don’t.

Blogging is a relatively new medium that might yet have its place in history, but that place has to be fought for and proven. Twas ever thus.

I believe it can be a force for good, and Jo Geary’s eloquent support is key to its survival.
http://www.joannageary.com/2009/05/13/qit8-im-sick-and-tired-of-this-infernal-blog-debate/

Nothing succeeds like a budgie with no teeth.

I have had a few meetings recently with people looking to start a business. Some of the businesses were start-ups, some were buy-outs.

As a freelance FD, I was asked if the idea stood a chance of succeeding financially.

What we very quickly got down to was not CAN they make a success of the idea, but do they WANT to make a success of the idea.

Without the will to succeed, it’s very unlikely you will succeed.

With a determination to succeed, even average ideas stand a good chance of making money.

I was told a story over the weekend about someone who said they worked in shoe shop. It sparked a debate about whether the person was in sales, or in customer service.

Unless you are confused, I would think that if you walk into a shoe shop, the chances are that you already want to buy shoes – and that what you want is excellent customer service.

A good salesman will sell you something you didn’t want. A good customer service person will make sure you are happy buying what you already wanted.

Cashflow is the heartbeat of every business. Books have been written on the subject – but what lies at the heart of the topic? Talking to a client today, we discussed cashflow in terms of certainty, which seemed to strike a chord, which made me want to share the conversation.

We saw two models of cashflow; the first is usually called the budget, and includes everything you hope will happen. The second (and possibly more important) is the real cashflow, and should only include figures where certainty is close to 10 out of 10.

Certainty of expenditure is pretty easy to plot, wages, rent, telephone bills, they all fall due with depressing regularity.

Certainty of income is far less simple. Not only should the value of the income be certain, so also should its timing. You may know you are expecting a cheque for £5,000, but when exactly will the funds clear your bank account?

When it comes to your cashflow, make sure you are dealing with certainty, not hope.

I gave a presentation to a business-networking group this week on the subject of Social Media and Business.

Realising the audience was at best sceptical (with a couple of exceptions!), and at worst cynical, I used the following images.

• Plain website = shop window, hopefully directing you to the door in.
• Blogging on your website = shop front glass now removed, allowing you to talk to potential customers, and for them to talk back (for example by leaving comments).
• Social Media (such as Twitter, Facebook, and LinkedIn) = you have left your shop and are walking about sharing your ideas, and encouraging others to talk about them as well (not always with you present).

It is a bit blunt, but seemed to get the key messages over:

1. Social Media is not something that only happens online – it’s a mesh of physical meetings and online activities.
2. Ideas that are spread through groups of people are far more powerful than ideas delivered to individuals.
3. Real engagement is when people do things for you that you didn’t ask them to.
4. Learn to lose some control – in return for greater reach.

With thanks to Steve Bridger (http://www.stevebridger.com/) for his insights…