I was talking with a client about the amount of business they were generating from their website. The key interface between the business and the customer is the contact form, that tells the business about what the customer needs, as well as a contact name, number and email.
A brief look at Google Analytics revealed some interesting statistics:
- In the last month, their website had received just under 6,000 hits, and
- In the same period, only 54 click through’s to the contact form had been generated by the website, meaning that
- Less than 1% of visits had resulted in a request for a contact.
This was pretty depressing, but it explained why the business felt that it wasn’t getting much benefit from the website.
By looking at each page, it became apparent that there was no obvious “call to action”. Even if the visitor was keen to make contact, it wasn’t clear how they should.
I’m no web-master, but I do understand the importance of making sure the link between you, your product, your “shop”, and your customer, is seamless.
When was the last time you asked someone to give you honest feedback about how easy you are to locate, find out about, and to buy from?
October 8th, 2009 at 2:22 pm
Hello.
I like your site and wanted to know if you would be interested in exchanging blogroll links.
Thanks in advance
December 7th, 2009 at 5:21 pm
I agree with you when you discuss the link between you, your product, your “shop”, and how your customer should be seamless. I believe the use of social networking technology is the best way to get customers and employees and any other relevant individuals to provide you with honest feedback.