I gave a presentation to a business-networking group this week on the subject of Social Media and Business.
Realising the audience was at best sceptical (with a couple of exceptions!), and at worst cynical, I used the following images.
- Plain website = shop window, hopefully directing you to the door in.
- Blogging on your website = shop front glass now removed, allowing you to talk to potential customers, and for them to talk back (for example by leaving comments).
- Social Media (such as Twitter, Facebook, and LinkedIn) = you have left your shop and are walking about sharing your ideas, and encouraging others to talk about them as well (not always with you present).
It is a bit blunt, but seemed to get the key messages over:
- Social Media is not something that only happens online – it’s a mesh of physical meetings and online activities.
- Ideas that are spread through groups of people are far more powerful than ideas delivered to individuals.
- Real engagement is when people do things for you that you didn’t ask them to.
- Learn to lose some control – in return for greater reach.
With thanks to Steve Bridger (http://www.stevebridger.com/) for his insights…
Tags: Business, Finance, media, profit, social
February 20th, 2009 at 1:20 pm
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