As anticipated, my last blog about a simple web site related topic like the conversion rate between visitors to your web site and the number of potential customers engaging with you (for example by completing a contact form) created quite a bit of correspondence.
The vast majority of comments emphasised complex and (to be fair) quite interesting ideas about how to get the best out of your website. But I felt they missed the point. Most businesses are run by hard working individuals who have not got time to understand and implement subtle marketing ploys.
Which brings me to the question of how you eat an elephant. The answer is, of course, a mouthful at a time. To try and take too big a bite out of a problem leaves you with bad indigestion.
You need a website for two reasons, to increase your brand awareness, and to generate sales, and not necessarily both at the same time. Whatever tactics you use to achieve your goal need to be SMART (Google this if you can’t remember the acronym!).
I believe that life is complicated enough without making it harder than it needs to be.
The next time you want to make your business better, talk to someone who can talk to you about it in simple “plain English”.
Identify the problem, break it into manageable chunks, and deal with it! Life is hard enough, without it being taxing.
