But it got me thinking about the term “recession proof”. I don’t think any organisation (with the possible exception of high street banks, given the government’s recent action) can ever be recession proof.
The best any business can hope to be is aware of the economic climate, and be able to adjust its business plan accordingly. Periods of growth demand a different strategy from a period of decline.
Are businesses out there struggling because they are unwilling to take the steps required to stay in good shape? No business has a “god-given right” to survive, not even a charity.