I gave a presentation to a business-networking group this week on the subject of Social Media and Business.

Realising the audience was at best sceptical (with a couple of exceptions!), and at worst cynical, I used the following images.

• Plain website = shop window, hopefully directing you to the door in.
• Blogging on your website = shop front glass now removed, allowing you to talk to potential customers, and for them to talk back (for example by leaving comments).
• Social Media (such as Twitter, Facebook, and LinkedIn) = you have left your shop and are walking about sharing your ideas, and encouraging others to talk about them as well (not always with you present).

It is a bit blunt, but seemed to get the key messages over:

1. Social Media is not something that only happens online – it’s a mesh of physical meetings and online activities.
2. Ideas that are spread through groups of people are far more powerful than ideas delivered to individuals.
3. Real engagement is when people do things for you that you didn’t ask them to.
4. Learn to lose some control – in return for greater reach.

With thanks to Steve Bridger (http://www.stevebridger.com/) for his insights…

Interesting business breakfast this morning. Good pitch by a local authority strategic director.

Raised a chicken and egg question: which come first, the housing or the jobs? This is made particularly tough by the fact that each is “managed” by a different body. How quickly can a local authority react to a change in business needs? Would you locate to where the staff are, or base yourself in a place you like to live? Which can be changed quicker: the skills, or the availability of staff?

Must be a tough job predicting what we will need in 10 years time when most folk don’t know what they will have in 10 weeks time.

Attended the launch of Creative Republic last night in Coventry. Having lived and worked in and around the city for many years, it never ceases to amaze me how much there is going on and to see here. And yet…

How is it the city still has an air of despondency, why can’t it find the key to successfully promoting itself, what will it take for outsiders to take it seriously?

It struck me that there is a comparison with our economy at the moment. On the surface, it’s all doom, gloom and despair, and yet underneath there is a vibrant and enthusiastic marketplace.

What will it take to change the perception? Maybe those who exist to make money at other people’s expense need to visit Coventry.